avanthc.comFull-service pharmaceutical marketing agency | Avant Healthcare

Now part of Real Chemistry, Avant Healthcare is poised to power up today’s HCP engagement and medical communications. × Work Capabilities Who We Are Medical Expertise Clients Diversity Blog BREAKFAST, LAUNCH & DINNER We believe it’s a privilege to improve the lives of those who need it most—our patients. And for the past 30 years, we’ve spent every waking hour proving it. We are anything but typical. Morning to midnight, we work across HCP channels to challenge the norm. Pushing ourselves and our clients beyond comfortable, beyond expected—to create impact. Perhaps that’s why you’re here? Yeah, we figured as much. Welcome! Featured Work Byfavo. One sedative, many patients The Byfavo ™ (remimazolam) launch campaign is targeted to anesthesiologists, hospital pharmacists, and Population Based Decision Makers (PBDMs) to educate them about the most important aspects of the product: predictability and procedural efficiency. From the simplicity of dosing a single sedative to speed of sedation and overall time to patient discharge, Byfavo helps clinicians improve throughput and turnaround time for each patient. And, because time was of the essence for both product and launch campaign, we did it all successfully in approximately 3 months. An extended reality in medical education The reality is, immersing users in full 3D that’s projected into the real world can generate an experience where users can walk up to, around, or even inside of any structure you can imagine—even the human brain. And to further understand migraine, we created a unique Microsoft HoloLens experience depicting both MOA and MOD for several molecules used for treating migraine. During live symposia, HCP learners donned the HoloLens while simultaneously, an on-demand web-based version of the experience allowed us to reach an even wider audience, as well as provide anytime access to the educational content. Moving stories: moving scientific education forward Video has a nearly unmatched ability to move, motivate, and captivate HCP audiences. It can bring clarity to a complex mechanism of action (MOA). It can draw viewers into a lively peer-to-peer discussion. It can give voice to those impacted by a disease to provide powerful, personal perspectives. You have a story to tell. Let’s put it into motion. Threads of Hope for T1D When it comes to chronic illness, it’s our mission to donate time, resources, and heart toward finding a cure. Those who support the Juvenile Diabetes Research Foundation (JDRF) represent the threads of hope” that will one day help find a cure for this life-changing, sometimes fatal, disease. Threads of Hope” served as Indiana and Kentucky JDRF’s theme for the annual Hope Gala taking place in Indianapolis. It was our job to drive home the human element of the theme, developing creative campaigns featuring three art pieces using nails, thread, and wood that were digitally altered and integrated into promotional materials before, during, and after the event. Having the talk Hypoactive sexual desire disorder (HSDD), an often-overlooked disease, creates discomfort for both patients and physicians due to the topic’s sensitivity. Unlike some other sexual dysfunctions, no observable physical signs manifest with HSDD, making it difficult to diagnose. As part of a disease state campaign to help our client raise awareness around HSDD, we organized a live medical presentation at the Paramount Theatre in Austin, Texas. Featuring a patient speaker and four Opinion Leaders discussing the science behind HSDD, this program provided physicians with real tools for approaching patients. Raising awareness in relief A few months before AAD, the largest annual meeting for dermatologists, our client approached us about raising awareness for inflammatory skin disease. They wanted to reach AAD attendees and HCPs outside of dermatology. As part of the broader HCP outreach, we created a dermatology site, The Contours of Skin Disease,” for our client’s medical affairs division. The site design, created by a cross-functional team of medical, creative and strategic experts, became the creative foundation for a broad series of cross-channel tactics, including booth components and videos. Honors + Awards We’re proud to be recognized for our heritage and unique skills within the pharmaceutical marketing space. Each of these awards, from the MM&M Agency 100 and PM360 Pharma Choice Awards to our Women’s Business Enterprise National Council (WBENC) certification, serve to not just set us apart, but truly reflect the skill, grit, and commitment of our entire agency to bettering the lives of the patients we ultimately serve. Vertical Expertise Small and independent in agility, large in results. We’re a full-service healthcare agency that at its core delivers today’s most relevant scientific insights through a fiercely creative lens. We deliver the high-touch service and value of an independent agency, but the innovation, firepower, and results of a network shop. All while providing the education and implementation of the current best practices for the pharmaceutical industry. Promotional Medical Education IMMERSIVE PROMOTIONAL MEDICAL EDUCATION ENGAGEMENT . Brand awareness is great, but we believe it’s all about surrounding our customers’ targeted HCP audiences with rich engagements that move them from awareness to trial, and then adoption—quickly and effectively. We deliver core peer-to-peer content and tactics to meet the highest standards for quality, accuracy, and medical rigor that delivers a lasting impression of all of our customers’ brands. Learn MoreBranding + Advertising DELIVERING BRAND RESONANCE ACROSS TODAY’S HCP CHANNELS. Our mission is to generate sustainable market awareness with today’s modern HCP. Awareness that drives engagement, learning, and a thirst to explore the content that makes our clients’ brands, breakthrough brands. We’ve spent close to three decades honing our channel dynamic methods of engaging healthcare-specific audiences. And we believe it’s safe to say we do it better than the others, hands down. Learn MoreMedical Affairs EXPERTLY DESIGNED FOR MEDICAL AFFAIRS ORGANIZATIONS. Over the years we’ve developed and designed our offering specifically for Medical Affairs organizations. Our customers should not have to settle for commercial offerings retrofitted into a scientific context. Instead, we provide customized professional services dedicated to understanding and meeting our customers’ specific perspective and objectives. Our agency is uniquely positioned to provide today’s most relevant education to HCPs in ways that are sensitive to their workflows and distinct knowledge bases. Learn MoreAnalytics + Insights REAL INSIGHTS DRIVE REAL STRATEGY . Our methods utilize an advanced analytics system to measure campaign reach and establish key foundational truths. We work across three specific pillars in unearthing and driving real and tangible insights our clients’ targeted HCP audiences value, purpose, audience, and motivation. We develop our hypotheses and then design effectively to ensure that we determine practical implications and a best use-case to drive true decision-making. We don’t just develop hypotheses; we actually test them and retool our analyses as needed. Factual data without a true feedback loop is useless. Learn MoreMeeting Planning A STELLAR MEETING BRINGS EVERYTHING TOGETHER. Bulletproof strategy, a solid budget, excellent venue, and of course, the right people. Our meeting and planning staff act as more than just a partner, they become an extension of our customers’ team. 100% of our staff have earned the Certified Meeting Professional designation, and we follow the Project Management Body of Knowledge Guide and Standards in all that we do. More than that, we understand that organizations and the people within them are all unique and every meeting is different. That’s why we tailor our approach for our customers every time. Learn MoreSpeaker Bureau A...